Beyond the sales figures, marketing and social media I think there is a holistic side to business. That side that says I'm doing this for the love of my craft, my enjoyment of doing it, for the happiness it brings me to teach others. We don't get to hear that enough in our highly competitive markets.
I have the pleasure to bring forth, one such woman, one who took that thing which sings to her and decided to make a life from it. Angelina is a yoga instructor currently living in Costa Rica with her husband and seven children. Over the years she has practiced various styles including Hatha, Vinyasa, Kundalini, Yin, Prenatal, and is currently practicing the Primary Series of the Ashtanga tradition.
Here is her story as it has unfolded:
I began my yoga journey fourteen years ago. I was pregnant with my third child and was
looking for ways to improve my health and bring a little peace into my world. I was drawn
to the introspective aspects of the practice and its holistic, compassionate approach to health
and wellbeing. I wanted to explore who I was beyond all of the superficial ways in which I
had defined myself up until then and was searching for a sense of purpose in my life. Prior to
my decision to stay home and raise my children I worked for a large brokerage firm on Wall
Street. Even though I enjoyed it in many ways, I knew that fast-paced lifestyle wasn’t for me.
I wanted desperately to slow down and experience a richer quality of life. When I practiced
yoga asana (postures), spent time in mediation, and made a habit of breathing consciously I
found that slower pace from which I could meet each moment with patience and gratitude.
I began to see opportunity all around me even in the most challenging of situations. So I
stuck with it because I could see myself becoming a better person and I loved watching that
transformation.
Joseph Campbell said, “If you follow your bliss, you put yourself on a kind of track, which
has been there all the while waiting for you, and the life that you ought to be living is the one
you are living”
There is nothing I could share with as much heart, commitment, and sincerity
as the thing I am most passionate about. This practice is something so deeply rooted in my
heart that it is more than what I do, it’s who I am. I believe if you want to be happy and
successful in this world you have to follow your nature. If you want to know what to do with
your life, how you can be of service to others, you need only look at the things that bring you
great joy and fulfillment because that is what we are all after. For me, that’s the tradition of
yoga. I believe it holds the keys to many answers that people are looking for, proven methods
which can help us all reach our highest potential. When I see this unfolding in my own life,
I feel a great desire to share. In The Inner Tradition of Yoga, Michael Stone says, “Yoga is
a practice of horizontal transcendence (you and me in relation to each other) rather than
a vertical transcendence (my practice for my own freedom).” When I started this practice
it was all about me. There’s nothing wrong with that, in fact, I believe that’s exactly what
I needed at the time to become my own best friend and see the great value in my life. Once
my cup was full I started thinking more from the perspective of service and how I could take
what I’ve learned and offer it to others.
There is definitely a time commitment to the process of becoming a teacher and then
teaching. I get up early every morning for my sadhana (personal spiritual practice) and in
addition to that I spend time developing teaching skills and teaching. One of the things I’ve
heard many times by experienced teachers is how easy it is to set aside your own practice
when you begin to focus your energies on teaching. So I try to be mindful of that and make
sure I hold a space for my own practice and make it a priority. Living in a house of nine
people, and homeschooling seven children presents many time challenges on its own. I’ve
had to find creative ways to make this a sustainable lifestyle. Practicing before everyone
wakes up is ideal as the house is quiet and I can really be fully present, but that must be
paired with an early bedtime or it catches up with me quickly. It’s always a process of
tweaking as life is always changing, but when you want something badly enough you make
it happen. I’m lucky to have the support of my family; they really stepped up to the plate and
pitched in wherever necessary when I made the decision to become a teacher.
What I find most challenging is dealing with self-defeating inner dialog, because it can
hold us back from giving our business all we’ve got. We are our own worst critics and I
think this is a learned behaviour. I remember as a young child feeling so brave, smart, and
beautiful and never once felt like I had to reserve those feelings for fear of how they might be
received by others. Somewhere along the way we learn to stop thinking and speaking highly
of ourselves. We brush up against the world around us to learn what’s socially acceptable and
unfortunately what I see so often is that we aren’t encouraged to celebrate our greatness. It
stems from the idea of separateness which leads us to comparison. If I abide in the truth that
you are me and I am you, I can only rejoice when something wonderful happens to you and I
will see your beauty as my own. I spend a lot of time journaling and writing out the picture of
what it is I’m trying to create. It helps to go back to it in times when my inner dialog isn’t in
alignment with my intention.
I’ve always intended to use the internet as my main platform for teaching because of its
ability to connect us all to a much larger audience. I live in a remote location on the Pacific
coast in Costa Rica so it especially makes sense in my case if I want to stretch my arms
out further than the local community. My goal for the future is to create a retreat centre
here in Costa Rica where people from all over the world can come and experience a deeper
connection with themselves as they slow down to the rhythms of nature. A place where
others can come to rejuvenate as well as experience the creative synthesis that emerges
through group settings. Defining my target market (those looking for what I have to offer)
and finding ways to reach them by engaging them through rich media (videos, images,
products, etc.) establishes a strong interactive online presence. This type of interaction
creates a more personal connection with my target market than traditional marketing
strategies.
I hope that I’m able to inspire and encourage my students to engage in the transformative
possibilities through the tradition of yoga. I hope to successfully convey a spirit of unity and
inclusiveness that is at the heart of this spiritual practice. I want my students and those who
may simply be following via social media to feel like they can relate on some level to the
common experiences we all find ourselves in and find practical methods of improving the
quality of their lives and the lives of those they touch through conscious living.But the one
thing I hope most of all is for them to feel loved.
All
to often I am around a gaggle of friends or in a group amongst women
and hear an amazing amount of creativity. They are batting around
ideas, knowledge and expertise in a multitude of areas and they do it
without breaking a sweat. I listen and think that idea / topic / skill
would be the start of a great business.
Something
strange happens though, when you suggest they pursue this idea further.
It's like watching a balloon deflate; like the world has just come in
on itself.
I'm met with many of these reasons, in no particular order...
I'm not good enough at ______________ to be able to sell
I wouldn't know how to get started
I really don't have time
I have no clue what I'm doing
What I know people don't need
No, no this is just my hobby
I have to put my family first so can't
I'm not organized enough to try
I've never been good at following through so it would likely flop
I'm so scared at the very thought I would rather bungee jump from a low hanging bridge
I was able to rhyme these off without batting an eyelash and
that's because sadly I hear it all too often. I feel strongly that for
many women who work from the home, and care for children and family, don't see their potential to take a piece of the pie in the business
world.
What I would love to see is more YES.
YES. My idea has value and can make a difference
YES. I can make the time to build something that is just for me,
even if it's during my children's nap time and I don't get the laundry
done
YES. I can make a future for myself that involves me being financially independent
YES. I can learn how to get things started, because I'm all kinds of brilliant
YES. I have ENOUGH skills to make my idea a success.
Ladies of the world: Say YES! To your ideas, your dreams, YOUR SUCCESS, and to YOU!
"According to all known laws of aviation, there's no way a bee should be able to fly. It's wings are too small to lift its fat little body off the ground. The bee of course flies anyway - because bees don't care what humans think is impossible". ~ The Bee Movie
How many time have you told yourself you won't be able to do ABC? ABC being the plethora of new ideas you have for yourself or business. How many times have you been told an idea you've had for a new hobby or business was not likely to 'work' due to some kind of garbage input?
If the bee listened to any of our 'scientific' findings it would certainly take a hell of a lot longer for them to pollinate our crops and make our gardens lovely year after year. Not to mention HONEY! Not having that lovely bi-product of all their buzzing around would make my tea lifeless and boring.
So what ideas have you for a new business that you talk yourself out of? What new paths for your existing business are you shutting down because of this very same thinking? Do you realize by saying NO or being told no to these ideas that you are depriving a person of their honey?
Take Walt Disney for example he was fired by a newspaper editor because he "lacked imagination". Well we all know what he did with that input. Vera Wang is another interesting story, she failed to make the U.S. Skating Team so became an editor at Vogue but was passed over the Editor-In-Chief position. Having been passed over enough she started designing wedding dresses and has now amassed a business which boasts over 1 billion in earnings.
What business processes are not working for you but you're too scared to change them up? Perhaps you have an idea to increase profits by taking your business options online and into the hands of your customers. Are you overworked and in need of software for your business that would make your life easier? Whatever the scenario all of these ideas have value.
So be like a bee my friend; ignore the voices and FLY!
We've been in business for such a short time. Truly we can count the number on just two hands, no toes required. It's been a time of great learning, frustration and small successes. Picture a one year old child attempting to walk for the first time. Yes that is us, and I would hazard to say most new businesses.
Now unlike the one year old who is boundless and fearless in their attempts to master their new skill, as an adult I have to admit there is much FEAR. Fear of failure, not doing everything correctly, not figuring it out... the list goes on. What we did though was move beyond the little voice in our heads and said, YES, to our new, CHOSEN path.
It got me thinking though. How many people out there have ideas/products/services to offer but say NO to themselves because of the Fear Factor? You remember that show right? People eating horrid bits of food for the sheer purpose of saying they did? Or laying with snakes all around them to test their mettle? These people are the entrepreneurs of the world, the risk takers (the crazy), the dreamers and the tenacious. Were they uncomfortable? Yes. Was it challenging? Yes. Was it doable? Hell Yes.
Why don't you sit with yourself for a few breaths and see what you can offer the world. Don't let NO or fear stop the creative flow. Be tenacious and brave, risk laying with the snakes.